INTEGRITY MANAGEMENT: Making the Right Connections

ModelWatch profiles one modeling agency that value Integrity, Honesty and Professionalism

By Jed Medina & Karen Essex

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As competitive as modeling could ever be, there is always a need to have newbies guided through the rigors of modeling- from having the patience to wait for their turn, to having the strenght to withstand the temptations that roams along the way.

One agency has established itself, in building on confidence and trust and network with its peers, and is now being known as a company that nurtures the careers of aspiring male models. Its owner and prime mover described his agency as a conduit for aspiring models in their quest to break into the top fashion markets in the US, particularly New York and Los Angeles, and now taking in Miami.

Establishing itself firmly by showing the kind of attention to its models, which can only be described as management on a personal level, Integrity has, slowly but surely, become a dependable agency- with a reputation for taking its talents to the next level.

It was almost a year ago when MW launched Integrity's agency profile. One of the most remarkable difference we noticed is the ability of its models to step up in terms of their potential as future stars. A sign that the agency knows who to take in and groom through time and careful exposure.

Get to know an agency with a big heart, Nurch Novinger's Integrity Management...

MODELWATCH TALKS WITH INTEGRITY'S NURCH NORVINGER: His Quest to help his talents realize their potentials and the difficult adjustments he must do to establish a good name.

ModelWatch: What is the concept behind Integrity Management?

In terms of developing a career for a male model, how do you differentiate your approach from that of other agencies/management companies involved in representing male models?

Nurch: Just as the term "integrity" implies, I scout for new male talent that will not compromise a code of "doing things with honor and respect".

The look has to be right, but more importantly to me is finding integrity in someone. I cannot say that this is different in others' approach but it is essential to me.

ModelWatch: Do you specifically represent male models alone, or do you have any plans to represent both sexes in the future?

Nurch: Yes, I only represent male talent at this time; one of my goals for this industry is to raise public awareness of male models and other male talent who approach this industry with excellence. Excellence opens more doors of opportunity.

Nurch: Not to overstate, but "integrity" is the essential standard I look for. The appropriate industry standards and requirements are actually secondary criteria because if integrity isn't sensed, the secondary critiera don't hold much weight for me.

Let me interject something here: no one is perfect and we all have our weaknesses and flaws. So I don't look for that "perfect" talent. Just as one might look for potential and not yet see the final product, so it is with those who I feel will rise to the occassion when integrity is challenged.